About me
The beginning
Hailing from Hackney, London, my fascination with the Internet and technology ignited at the age of 14 when I acquired my first computer. By 16, I had already delved into the world of design, creating everything from album covers for emerging MySpace artists to forum signatures. At 18, I embarked on a journey to the University of York to pursue a BSc in Accounting, Business Finance & Management, hoping to broaden my skill set. However, after three years of study, it became evident that Accounting and Finance didn't align with my true passions.
Following graduation, I embarked on internships at several prominent London startups, immersing myself in the contagious entrepreneurial spirit. This experience ignited my own entrepreneurial ambitions, leading me to enroll at University College London for an MSc in Technology Entrepreneurship, where I graduated second in my class. This program instilled in me the art of building impactful and innovative businesses centered around customer empathy and lean methodologies.
Simultaneously, I was employed at Skimlinks, where my journey began as a Customer Service executive and culminated in my promotion to the role of Product Manager.
The present
In 2016 I decided to go full circle and become a designer again. I was a Product Designer at Drover from 2015 through to 2018. I previously worked at Ogilvy as an Experience Designer and Senior Product Designer at Meta. I’m currently a Senior Product Designer at Square.
Summary of my experience
7+ years UX, UI and digital branding experience
9+ years of digital product development experience
Oversaw UX, UI and brand as well as contributing to creation of marketing collateral at Drover.
Oversaw the user experience of a new B2C product from conception through to launch and beyond, as the sole designer on the team at Drover.
Owner of the Design System (using Atomic Design principles), which was disseminated using Sketch shared libraries to other designers and Zeplin to developers at Drover.
Mentor to more junior designers
Hired two designers and a Head of Design
As the team grew, I implemented Abstract to ensure scalability of the Product Design function.
Beyond work
I spend most of my weekends being overly competitive playing board games with friends. I enjoy playing football, badminton, tennis, table tennis whenever I get the chance.